+44 7793 908889 andy@experienceuk.com

The Experience UK story

The Experience UK Story

The Experience story


I have always believed that people learn and change because of the experiences which they have throughout their lives. So if companies want to create real change, then providing employees with the right experiences and embedding them sufficiently will enable a POSITIVE TRANSFORMATION.

This is at least what I have experienced in my own life; and which I continue to hear from ex-students from around the world. Even today, I continue to receive feedback many years after training young IBMers. They often say that their 'sales school' formed the blueprint which they have followed ever since. (many of whom are now global VPs and CEOs) 

My passion for helping to improve capabilities within organisations began at a very young age. I was 21 years old when I started my first job as a quality technician, after a four year apprenticeship at Rolls Royce in Derby England. This job, my position as apprentice association chairman and other roles over the years have taught me ONE VITAL LESSON - 'no organisation can transform successfully, without fully understanding and respecting human relationships, needs and fears.'

Developing people, mindsets and skills is still the most vital way to develop organisations.

The Rolls Royce Canoe team of 1985 formed bonds between engineers and managers which benefited the company for many more years. 

After 20 years of working in the field of training as a freelancer, I founded Experience UK ltd and invented the job title 'Resultant'. I did this to offer companies a  the chance to make employee development more than simply skills training; and to recognise it for what it is - a key part of Organisational Change. With a positive mindset and behaviour change, in a workplace promoting learning and growth, such an environment inevitably helps the company and its stakeholders to prosper and flourish like never before. 

Training and development of people has played a big part in my life ever since those early days as a technical apprentice at Rolls Royce, where the same team who won a canoe race helped to transport people safely around the world in aircraft of all shapes and sizes. ( I still feel proud today when I see the RR badge as I board yet another safe flight) I often wonder how many employees feel that pride today.

I left Rolls Royce to become an officer in the Royal Navy.. l then left the Navy to "experience" the world.... I have been fortunate that the 25 year-long journey has taken me full circle into a world of employee development and “resulting”.


In 2003 when I was working for the training arm of a Catalan Experiential Marketing company, I met Andi Roberts, a Spanish speaking, highly experienced experiential facilitator and fellow Welshman. Within a short time we found ourselves training more than 400 employees at Malta Airport. Since that time we have worked together every year since, from SEAT & IBM around the globe to Alshaya Enterprises in the Middle East.

We then worked side by side with Sue Bohane and Daniela Gardini as part of the extended team at IBM Global Sales School. Mika was also one of the team, who later took us to Finland for the TietoEnator transformation. 

For a long time, many of us had wanted to offer more than Business skills training to our clients. It was Tianne Croshaw who gave us the courage to speak to management about the real benefits of developing employees' resilience. Wealth without Health just didn't seem to make sense. She and Alison Hopper brought us a balance of mental and physical health to our nutritional table fit for an executive.

Ali's Dersavi helped us greatly with our first client in the Middle East. His knowledge of the business culture and the people have been invaluable in helping to design and deliver effective and respectful training which inspires people from that part of the world. 

Christian being an ex IBM global sales graduate was the perfect addition to the team in the Nordics as his structured and analytical approach brings with it yet another string to our bow.

Debi Garrod (also ex IBM) has shown us that Customer Culture is so much more important than we ever thought about before. It is not just about about sellers - It is a pulse throughout a company without which its heart can stop. 

This expert team of good friends and colleagues from many different countries, offers a synergy of competencies and experience which allows us to offer the highest quality of employee development in today’s marketplace.
​We are currently working with clients from a variety of industry sectors such as Airports, IT, Petroleum, Banking, Telecommunications, Retail Sales in countries like Austria, Spain, Germany, Turkey, USA, UAE, Saudi Arabia and Kuwait.​